Overview

The Bender JCC of Greater Washington is a community center in Rockville, MD. Every spring, they host a fundraiser called IMAGINE during which they honor civic leaders. In 2022, the Bender JCC honored healthcare heroes.

Objectives

The Bender JCC wanted a multi-channel marketing strategy for selling tickets and raising awareness about the event. They also needed support to implement parts of the strategy.

Strategy

I created the strategy for the event’s website, email, and social media marketing. I wrote the key messages and stories to use in the event marketing. The strategy included how to segment messages based on the Bender JCC’s extensive and diverse audiences. 

Implementation

I created foundational pieces for the campaign:

• I worked with the Bender JCC’s in-house designer to create a cohesive look for all email and social media messages related to the event.

• I wrote multiple marketing emails, including the event announcement emails.

• I wrote the speech for Dr. Leana Wen, who recorded a message promoting the event. 

• I created event-related social media content for the Bender JCC’s Facebook, Instagram, LinkedIn, and Twitter accounts.

Working on a similar project?

I’d love to use my learnings from this event marketing campaign project to add value to your business.