Overview

Emma’s Torch is a nonprofit social enterprise that trains refugees in the culinary arts. The end of the calendar year presents a huge fundraising opportunity for most nonprofits including Emma’s Torch: nearly one third of US charitable contributions are made in December.

Objectives

To raise money between Giving Tuesday and December 31, Emma’s Torch wanted to make the most of its existing marketing channels. The team also wanted to emphasize a specific message in the campaign: their work positioned their students for a career in the food industry, not just a job.

Implementation

We created a multi-channel marketing campaign that leveraged the organization’s strong social media presence and its engaged email list. We built out a calendar for both email and social media. We also developed the key messaging pillars and then wrote the content for all of the channels.

As part of the content creation process, we worked with the team to identify compelling statistics and powerful stories that would illustrate how Emma’s Torch graduates were working in fulfilling culinary careers.

Results

The organization raised 1.5x its fundraising goal.

Working on an end of year giving campaign?

I’d love to use my experience from this end-of-year giving campaign to help your organization’s fundraising.