To develop JACK Quartet’s new brand messaging, we put JACK’s four ensemble members and their key leadership through ConiferCo’s signature brand messaging experience.

We designed a landing page for booking agents with the objective of getting them to send the JACK team an inquiry. We focused on helping the viewer understand JACK as quickly as possible, starting with the hero section video.

Through the process of writing and designing this annual report, we advised STEP on the structure and content strategy that would bring to life their valuable training.

We created an end-of-year giving campaign for Emma’s Torch that helped the organization raise 1.5x its fundraising goal.

To raise awareness about Princeton University Chabad’s capital campaign, I created a multi-channel marketing strategy and worked on digital and print implementation.

With a small team of junior associates, VirtDrop was ready to go but needed strategic direction. I set the company up with strong foundations for faster growth.

JobStep needed a strategic marketing thought partner to think and do. I lead intentioned, efficient tests to help determine the best product-market fit.

I created a multi-channel marketing strategy to sell tickets and raise awareness about the Bender JCC’s spring event.

I wrote and designed the 2021 annual report for Emma’s Torch. The annual report is a primary fundraising tool and is used in major donor meetings.

I created engaging social media content for Emma’s Torch’s end-of-year giving campaign that wove the organization’s story together with calls to action.