Fractional CMO
Need strategic marketing advice from someone who knows your business inside and out?
Need leadership for your marketing staff, but can’t justify a full-time hire?
Hire a Fractional CMO.
Francesca is an experienced marketing leader who can serve as a thought partner for you on all things marketing. She works with you and your team to set marketing strategy and manage its implementation, whether working with your in-house team or with your existing agencies.
Grow your business with strategic marketing.
Strengthen your marketing team with thoughtful leadership.
Free up your time to focus on your priorities.
How It Works.
Francesca joins your team for a set number of hours per week or per month. She might work on:
Establishing your business’s marketing strategy, both overall and for specific campaigns, and leading implementation efforts for that strategy;
Conducting audience research to better understand customers’ needs;
Monitoring competitors’ activity to seize any marketing opportunities;
Creating an editorial and content calendar for content marketing and managing the content creation process;
Assessing the marketing tech stack and filling in any gaps.
Francesca will meet with you regularly and can participate in any leadership meetings to provide a marketing perspective on strategic decisions. Francesca can manage marketing staff or agencies to ensure you are best using all resources available to push forward the marketing strategy.
Learn more about how a Fractional CMO can help your business.